In a partnership with Japan Post, Nestlé Kit Kat and advertising agency JWT have come up with a clever and innovative concept: the Kit Kat postcards!

As the name suggests, these are small boxes of Kit Kat, that can be mailed as if they were a postcard. The product launch was timed with the university exams season, so that friends and relatives could wish students good luck in their studies with a chocolate break :)
Here’s the product presentation:
The Kit Kat…